USE 101 MARKETING STRATEGIES OF THE BIG COMPANIES TO PUBLICIZE AND PROMOTE YOUR SMALL BUSINESS EFFECTIVELY

USE 101 MARKETING STRATEGIES OF THE BIG COMPANIES TO PUBLICIZE AND PROMOTE YOUR SMALL BUSINESS EFFECTIVELY

With more businesses springing up in their thousands, sale of products and services have indeed become more competitive. Business owners and advertisers, more than before, continue to churn out strategies and tactics to get their offerings into the minds and eventually the pockets of existing and potential customers or clients.    
The big companies allocate huge annual budget for their marketing campaigns; while small businesses tend to struggle to make themselves known in the market.    
This trend, however, has forced thousands of small businesses to close shop, while others have gone the way of cheap or free publicity and promotion in order to keep cost at an all time low. You find them in online forums, blogs, pay-per-click, classified ads, banner exchange, social networking websites, online directories and even small business meetings.
I have  painstakingly researched and compiled 101 marketing strategies  the big companies use to publicize and promote their businesses. Surprisingly, as small business owners, we can make good use of them tool!
1.    Use a direct mail campaign to sell your offerings
2.    Send customized bulk sms to your target audience.
3.    Create  a blog and start blogging.
4.    Advertise in newspapers and magazines
5.    Print and hand  out quality business cards
6.    Distribute corporate souvenirs  
7.    Write professional articles  on  your products and  services.
8.    Issue press releases in both the print and electronic media.
9.    Advertise on billboards and street banners.  
10.    Sponsor or co-sponsor special events
11.    Join social networking websites, e.g facebook
12.    Design a beautiful website for your business.
13.    Join and participate in online forums, e.g nairaland
14.    Establish mutual community relationships
15.    Target your audiences well
16.    Attend trade fairs/exhibitions
17.    Organize  road  shows
18.    Distribute quality flyers
19.    Paste  quality  posters
20.    Have an efficient customer/client contact centre
21.    Offer discounts on your products/services.
22.    Do a documentary on your business  
23.    Distribute annual  reports to your  stakeholders
24.    Be open to criticism
25.    Advance a dress code for your employees
26.    Use a consistent brand identity on all promotional materials.
27.     Include contacts information on all outgoing communication.
28.    Share your statements of purpose and core values with all stakeholders.
29.    Treat your employees with respect & admiration.
30.    Initiate corporate social responsibility programmes
31.    Hold annual general meetings
32.    Advertise on tv and radio
33.    Organize facility visits for your stakeholders.
34.    Give opportunity for customer feedback always.
35.    Publish a house journal/newsletter regularly   
36.    Create events around new products and services
37.    Use in-store/open market display stands
38.    Brand your vehicles
39.    Use roll-up/pop up banners within your business premises and at important events.
40.    Beautify  your business premises
41.    Partner  with other businesses to sell your products/services.
42.    Recognize and appreciate loyal customers.
43.    Use word of mouth always
44.    Offer quality products/services always
45.    Covet and win awards  for your company
46.    Use a good trade/ brand name
47.    Advertise on the internet
48.    Re-brand your products/services if necessary  
49.    Meet and discuss with other business people at events.
50.    Ask your existing customers/clients  for referrals
51.    Request for written third-party endorsement for your products or services.
52.    Maintain an open communication policy with journalists.
53.    Partner with you local and state governments on developmental issues/projects.
54.    Publish a book/magazine
55.    Establish branch offices at strategic areas
56.    Drive a posh car (for Nigerians only!)
57.    Maintain a high dress sense.
58.    Use state-of-the-art office equipment
59.    Have only intelligent employees on your payroll.
60.    Only employees with good communication skills must answers phone calls and deliver corporate speeches.
61.    Place and honour all statements of warranty on your products and services.
62.    Use beautiful packaging for your products.
63.    Offer the best product/service at a reasonable price.
64.    Initiate a market research for an existing or new product/service.
65.    Use e-mail marketing
66.    Embrace new technology
67.    Smile always
68.    Organize a press conference when necessary
69.    Tailor your product/service offerings to different segments of your market.
70.    Schedule a visit with potential clients/customers
71.    Use a punchy slogan to drive home your message
72.    Pay a courtesy visit to traditional rulers, regulatory agencies, the media and other important publics.
73.    Avoid lawsuits and respect the rule of law.
74.    Put your customers first when formulating policies
75.    Have an in-house  public relations expert or consultant on your payroll.
76.    Focus on delivering superior products/services
77.    Empathize with your clients/customers     
78.    Set new and challenging marketing goals regularly.
79.    Recruit ad-hoc sales people for sales promotion
80.    Maintain a non-discrimination recruitment policy
81.    Manage your internal and external crisis well
82.    Never speak ill of your target audiences
83.    Submit your website to search engines and directories.
84.    Submit your articles to article submission websites.
85.    Position and re-position your products/service against your competitors.
86.    Discuss pertinent but controversial issues over the media
87.    Insist on quality printing work always.
88.    Build excellent relationship with your target audiences        
89.    Offer free delivery service where applicable
90.    Give customers the opportunity to buy and pay for your products on the internet.
91.    Pay your creative department /agency well to do a quality newspaper, TV and radio advertisement for you.
92.    Say “thank you” each time a customer or client   patronizes you.
93.    Display your statements of purpose, beliefs and awards inside your business premises.
94.    Keep and update a mailing list of your target audiences
95.    Offer free services as often as you can.
96.    Provide a toll-free number for customer/client feedback.
97.    Have customer relationship officers respond to enquiries on time.
98.    Pay your taxes regularly.
99.    Maintain a credit worthiness policy with your banks and other lenders.
100.    Include a “signature” (business information) in all your outgoing e-mail messages.       
101.    Invite me to speak with your employees or seminar audience on how they can use each of these strategies to publicize/promote your (or their) products/service effectively. Call Ayokunle on +2348055981421.
Read more relevant business write-ups on my blog: www.rulingideas.blogspot.com

Successful Brand Marketing Strategies for Internet Marketers

Successful Brand Marketing Strategies for Internet Marketers

What are brand marketing strategies and how can implementing brand marketing strategies help an online business? Just like a bricks and mortar business, an online business also needs to suggest a positive image to the customer. Regardless of what many people believe, branding is much more than creating a company logo and using a specific color theme. Brand marketing strategies have to include the purpose, focus and image of the business.

What are brand marketing strategies and how can using brand marketing strategies help an online business? Just like a bricks and mortar business, an online business also needs to suggest a positive image to the buyer. Regardless of what many people believe, branding is much more than creating a company logo and using a specific color scheme. Brand marketing strategies have to include the purpose, focus and image of the business.

Let’s discuss some of the benefits with regards to brand marketing strategies.

Benefits of Branding:

Having your own brand helps people to remember your company as opposed to companies using a common name. Brand marketing strategies are about helping the consumer to distinguish your company focus and purpose. Consumers are more likely to turn to your business when they know what you do and what you’re all about.

Brand marketing strategies also will help you to become well recognized. People who might not yet have done business with you should still be able to recognize who you are and what you do. If they see your advertisements on the web, receive your newsletter, receive regular mailings from your company by email, etc. then you’ve established a brand identity. When the tine arrives that they need your product or service then your company will be the first to come to mind.

Using brand marketing strategies will help acquire and keep customer loyalties. It is a fact that people connect closely with brand identities. The wise consumer wants a worthy product or service from a company they know they can trust. In delivering great brand identity people tend to remember you and your company. Quite often they’ll refer family, friends and associates to you based on their level of satisfaction.

Buyers will pay for image, it’s that simple. Society is very “brand aware.” Commonly people connect certain brand names with quality and only choose to purchase certain brands for that reason. Brand marketing strategies can reward a business well when done wisely. When a consumer only wants one certain brand of a product or service, they are willing to pay anything to get it. Establishing a great brand using brand marketing strategies will give your company a superior brand image and make the consumer forget about the competition.

Brand Marketing Strategies Initial Steps Of Branding Yourself

It’s worth repeating that branding is much more than a logo and color scheme or a catchy tag line. When using brand marketing strategies there are some initial steps that need to be followed to assure a successful brand image.

Step 1: Brand Marketing Strategies Learn About the Competition

A key factor in creating a successful brand image for the network marketer is to set yourself apart from the competition. It’s important to find how the consumer sees the competition and to recognize how the competitor distinguishes themselves from others. Identifying the competitors weaknesses and strengths is also important. When the competition’s weaknesses are realized it’s much easier to learn from their weaknesses and can be an asset in helping to showcase your business in a more positive manner.

Step 2: Brand Marketing Strategies Recognize Your Strengths

Once the competition’s weaknesses are known the focus should shift to defining your own company’s strengths. Doing a target market analysis can be extremely advantageous when what is learned from it is utilized. The usefulness of this tool will be realized by confirming that your company strengths are indeed important to your target market. In knowing your company strengths and what strengths are important to your customers, you now have the ability to market these successfully to the public involving them in your branding campaign. Branding marketing strategies have to be implemented properly to work.

Step 3: Brand Marketing Strategies Be familiar with Your Customer

Getting familiar with the target market is another key branding marketing strategy not to be ignored. Find out about their spending behaviors, how frequently do they buy? Are their purchases a select few or a wider assortment of services and products. Asking these types of questions can help to better market to the consumer. Additionally finding out your target customer’s needs, standard of living, attitudes and mindsets. In discovering and working with these personality qualities another key to marketing success has been found.

Step 4: Brand Marketing Strategies Be Your Brand

Be your brand, live your brand by ensuring that your company truly expresses the brand identity you’ve established. In other words if you’ve established fast response time to customer inquires as one of your brand marketing strategies,  then you must give quick response time to your customers. Every member of the company should live your brand and be your brand for your brand marketing strategies to be useful.

How to Make Sales With Branding

After the brand marketing strategies are in place then what? When thinking of the McDonald’s brand what comes to mind? Do the golden arches come to mind or Ronald McDonald? In the same way it is important to choose a niche online and brand our business accordingly. Get recognized for doing well in I area before moving on to another. Here’re some of the things needed to sell online with branding after the brand marketing strategies have been put into place.

1)  Your own company website. This demonstrate that you’re in fact a serious entrepreneur. Nothing screams amateur more than somebody showing a replicated affiliate web page.  Your own domain hosted website is a smart brand marketing strategy.

2)  An auto responder service and opt in form are two “must haves” in brand marketing strategies. More than likely your site’s visitors won’t purchase or join on the first visit. So when they leave your site you may lose them for good unless you capture their name in an opt in form. In doing this you are able to follow up with a series of emails messages. The follow up email messages help to reinforce your brand name in your target consumers’ minds. Remembering to keep the follow up at a respectful level of persistence can win sales.

All serious entrepreneurs must have an auto responder service. In adding to this brand marketing strategy you can increase your chances of capturing visitor names by offering a free gift like a report or ebook

3)  A profile picture of yourself and online signature adds not only a personal touch to your brand marketing strategies but lets your readers realize that you are a real person.

4) Sound, if your speaking voice is pleasant then put a voice recording together with your profile picture and signature to help humanize your company website and establish a rapport with your audience. This is a great brand marketing strategy that works well for many marketers.

5)  Create a business blog. Your blog can be an add on to your main domain or if you’re working on a tight budget you can use a free blog service at least until you start to realize some profits. Every brand marketing strategy discussed here can be put into a free blog. The blog should be updated often with fresh, unique content that is relevant to your niche. The message of the blog should remain a consistent one, so off topic content should not be added. The goal is to keep the theme and message consistent. Readers of your blog can be kept updated about your blog’s content by using RSS feeds.

6) A final brand marketing strategy that will be very important to the online marketer is a domain name. A domain name can be registered and forwarded to  point to your blog if you don’t use an add on to your primary website domain. Showing your audience that you’ve registered your own domain will show them that you are serious about your business.

Brand marketing strategies should be an integral part of all online business as people do want to do business with people that they know, like and trust.

 

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Paid Article Marketing ? Why Is Massive Article Submission One Of The Most Popular Article Marketing Strategies?

Paid Article Marketing ? Why Is Massive Article Submission One Of The Most Popular Article Marketing Strategies?

Paid article marketing is actively used by many internet marketing gurus on a regular basis. Why? –Because they are so busy with creating and promotion new products and services that they are not able to spend time for massive article submission on a regular basis. The problem is that when there is delay in submission your competitors can easily beat you within a few days or weeks in certain niche. So let’s talk below about massive article submission more deeply.

Why Is Massive Article Submission One Of The Most Popular Article Marketing Strategies? 

Here are top 2 reasons why massive article distribution is the major part of paid article marketing: 

1.    Paid article submission saves you time and helps to gain hundreds of quality backlinks within 24-48 hours.  

Massive submission of articles to 100 or more article marketing directories is quite affordable for every marketer. But when you think about the value you get for the cheap and quality service then you realize such kind of paid article marketing saves your time for other important projects and helps you to easily get hundreds of backlinks overnight. 

2.    Massive distribution can increase your sales overnight. 

Just imagine what if you affiliate product site would have gained 100 high quality backlinks from various higher pagerank article directories? Of course, you would likely make one or more sales overnight. 

Conclusion: 

You can use paid article marketing service either on forums like DP (here you will find cheap and quality service) or on special sites which offer professional article submission, or as a cheaper option – Isnare article directory that distributes 5 articles to thousands sites for only .

Proper Web Site Marketing Strategies For Your Business

Proper Web Site Marketing Strategies For Your Business

So you have done it, you finally got your web site up, and ready for business. Now its time for you to sit back and watch those orders start rolling in . . . right? . . .Wrong! You now need to start proper web site marketing strategies to start driving the traffic to your site, to start generating the sales that you need. The internet is no different than the main street store. No traffic, no sales. Good web site marketing strategies designed for your business will ensure your web site’s success.

You are probably being bombarded daily with emails like “blast your web site to billions” and “top search engine rankings in 10 days”, if it was only so easy. On the internet you will find tens of thousands suggestions on web site marketing strategies, but the good news is, there are only a small handful of web site marketing strategies that really work, and these are all you need

Below I will list in my opinion the twelve web site marketing strategies that will work to drive traffic to your site.

1) An Autoresponder – To some of you reading, you may not yet know what an autoresponder is, but you need to get one, learn how to use it, as your online business grows, it will become you secretary, and will be building you list of prospects and customers so you can communicate with them often. Make sure your web site has an opt-in form where you visitors can join your newsletter.

2) Traffic Exchanges – You need to get traffic to your site and have your product or business exposed to as many people as possible as quickly as possible. Join as many of these traffic exchanges as possible, surf for credits, or buy credits, and get some traffic to your site.

3) Forum Marketing – Join your industry specific online forms and start communication with other members and start exposing your web site to them.

4) Pay Per Click Advertising. Learn the PPC business and start running some ads. PPC advertising like Google Adwords, let you drive targeted advertising to your site immediately.

5) Classified Advertising – Start posting 5 online classified ads every day on a variety of online classified advertising sites. Web site marketing strategies like this and PPC allow you to get traffic to your site now, as you are waiting for some of the other methods to start working

6) Article Writing – Still one of my favourite web site marketing strategies. You’re reading this article right now, right? Maybe when you are done you will visit my site below, that’s how article writing works.

7) Blogging – Start you own blog about your business and industry. Start posting to it every other day, and linking back to your web site.

8) Ezine Solo Ads – Rent someone list today and send out an email about your business to the subscribers of that Ezine. Pick an Ezine that is relative to your market. Ezine readers are always interested in reading your offer.

9) SEO and Linking – Talk to a professional search engine submission company to see how they can help you. Create a linking campaign with others you know in the business to link back to your site.

10) Social Networking – Join some of the more popular social networking sites out there, join the business groups relative to your business, start adding friends, and exposing your product and service to them. Social Networking is one of the most powerful web site marketing strategies available today.

11) Web 2.0 – Web 2.0 has recently revolutionaries the internet. Sites like Squidoo and bookmarking sites will drastically increase traffic to your site.

12) A Schedule – This is the most important part of your web site marketing strategies. Make a weekly schedule for yourself, on which of the above marketing tactics you are going to do on a daily basis, and follow that schedule religiously.

Doing these above twelve web site marketing strategies on a daily and weekly bases will ensure the success of your online business. As you can see, there is work to getting traffic to your web site, and it will not happen overnight. Many people I have talked to quit doing the things above after 30 days and they say “it does not work”. Sorry folks, the truth to that statement is that they (the person) is not willing to work. Carry on with these web site marketing strategies for three, six, and twelve months, and you will have success in your new online venture.

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Mastermind Marketing Strategies Part 1 – $1 A Day Plan

Mastermind Marketing Strategies Part 1 – A Day Plan
The A Day Plan revolutionized by Mastermind Pros allows people to succeed by pulling back the curtain on Pay Per Click advertising revealing Yahoo, Google Adwords, and Microsoft Bing secrets. Earn up to in commissions.
Mastermind Marketing Strategies Part 1 – A Day Plan

One Week Marketing – Very Popular Online Marketing Plan
75% Commission on a or product – that’s over for You! *** Tired of info over-load? Need a real plan of action to finally make money online? The Owm Daily Action Plan is perfect for you! A whopping 75% commission to affiliates.
One Week Marketing – Very Popular Online Marketing Plan

How to Market to Professionals
Professionals need help with marketing themselves – and You can be the one to help them! Learn about their major needs, their greatest fears, and their big dreams.
How to Market to Professionals

Article Marketing Strategies: How To Use Published Content Again To Earn More Article Profit? (Gurus Secrets Exposed)

Article Marketing Strategies: How To Use Published Content Again To Earn More Article Profit? (Gurus Secrets Exposed)

There are many article marketing strategies. I guess you are using a few of them. But in this article, I’d like to talk about one of the most effective and profitable ways to use your published articles again and again like gurus.

Article Marketing Strategies: Gurus Secret Exposed Below.

I guess you have many published and unpublished articles on your PC. Do you want to use them to double or even triple your monthly income? Do you want to find out the gurus’ main secret on how to make more article profit online? So read on!

How Can I Use My Published or Unpublished Articles For More Article Profit?

Here are quick steps to make more money with article marketing:

Collect all your best articles related to certain niche (no matter you have already published them or not). Compile a few of them into a short 5-7 page PDF reports. Give away these valuable info products to your list. Or sell them online separately or as a bundle.  Submit to file and ebook directories to get maximum exposure. Don’t forget to include in the reports your affiliate links to make even more article profits in a shorter time.

Conclusion:

Now you know the main secret of many gurus who are earning 5-or 6-figure income every month. Just copy them and you are on your way to big success and huge online profits. And no matter, either you are promoting your own products / services or affiliate products. Just improve your article marketing strategies to get different results.

Ebook Marketing Strategies: How To sell Ebook Fast ? Discover 3 Easy Steps

Ebook Marketing Strategies: How To sell Ebook Fast ? Discover 3 Easy Steps

Ebook marketing strategies may vary from one marketer to another. But if you want to discover the most effective ebook selling tips read this article where you will find 3 easy steps to selling ebook fast.

Here are 3 Easy Steps to Selling Ebook Fast:

1.   Create an online ebook store

The most effective ebook marketing strategy is building an online ebook store to sell all products in one place. Why is it the most effective solution to the question:”How to sell ebook fast”?- Because a sales page selling single products does not always meet a potential buyer’s needs. Therefore to turn your visitor into a real buyer you should offer as many ebooks as you can to increase your website conversion. So create an online ebook store.

2.   Add valuable bonuses to any product selling on the store.

To stand out from your competitors you should add special bonuses to all products you are selling in your store. This will add more value to your products and store. As a result, people will prefer buying from you than from other marketers.

3.   Promote your store on the most popular websites.

After creating your online store it is important to apply effective ebook marketing strategies to make money in a shorter time. Don’t worry, if you are newbie who doesn’t know how and where to start. It is enough to market your site on popular forums, craigslist and article directories. 

Conclusion:

You have already go answer to the question: “How To sell Ebook Fast“. It is the very time to act!

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Advanced Internet Marketing Strategies – A Lesson From Radio Marketing

Advanced Internet Marketing Strategies – A Lesson From Radio Marketing

Advanced Internet Marketing Strategies

I’ve spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads versus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.

But here’s something I don’t get. When I was a kid growing up in Anchorage, Alaska I first heard “That Song” by Genesis on KGOT. In Omaha during college I listened to Rush Limbaugh on KKAR and in Nashville I listen to music on JackFM.

There doesn’t appear to be anything strange about that, does there? EXCEPT while driving today I couldn’t remember where JackFM was on the radio dial.

That’s what’s strange. At least JackFM has branded itself with an attitude, but what about KGOT and KKAR and WTN? Who cares what the call letters are? I certainly don’t and I’ve never had a radio that was organized by call letters, it’s only numbers.

Now I’ve certainly listened to my share of stations that use their numbers with their name every 2 minutes like 101.3 KFAR. It gets ingrained in your head after a while – that part makes sense. But what marketing value do the call letters KFAR bring? Nothing. Absolutely Nothing. Advanced Internet Marketing Strategies

But there’s always an exception, isn’t there? There’s a station in Omaha that goes by Lite96. That’s their moniker, that’s their name, that’s their brand. Genius! They’re a light rock/pop station at position 96 on the dial – thus Lite96. That’s pure radio genius. They say their call letters every once in a while because some government body forces them to, but Lite96 is their name – no matter the call letters.

So if you’re an internet marketer looking for some good strategy ideas, before you go out into the world and market yourself – determine how people are going to find you when they can’t remember all the details. Then think about the name Lite96.As summer rolls into town, we visualize tulips and beautiful gardens beginning to bloom. Summer also brings out the homeowner who is looking to sell their property. As potential home buyers come to see your home, you must make some adjustments to the homes exterior appearance.

As the interior scene is very important so is the front lawn that has not been taken care of since last season. If your entrance screams community trash and items that should be recycled are lying outside around your home, this does not give your home any curb appeal for potential buyers. Advanced Internet Marketing Strategies

What homeowners should do is clean up as much as they possibly can and either use potted plants along their walkway or if possible artificial evergreens. Which can be taken to their new home when they leave. Light fixtures outside of the home should be turned on as this will allow the potential buyers to see what size and type of landscaping area their new home has to offer.

There are many ways in which a professional home stager can help potential homeowners with curb appeal.
Stagers are familiar with floral arranging and can help many clients with suited arrangements for their gardens that are cost effective. If the homeowner is using existing returnable flowers, perhaps using other arrangements alongside these can spruce the appeal to up to potential buyers as they visualise their own gardening the following year. Curb appeal is very important and can add value to your home. This is one asset that homeowners should consider when placing their home on the market.

If you’re a local roofing company and you want TedsTopGuys.com to be your website name- could you be missing something? When your customers just can’t remember your name, are they going to go to Google and search for “your town name + roofing contractor”? If you’re nodding yes – then maybe for your long term growth, you should stop thinking about naming the website after yourself and name it something like Nashville Roofing Contractors. Hmmm. . . Advanced Internet Marketing Strategies

10 Email Marketing Strategies to Dramatically Increase Your Sales

10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

There are now more than 1 BILLION Internet users worldwide — and 90% of them use email. 70% of users receive opt-in email from online businesses. 82% of online buyers have made at least one purchase in response to an email promotion. 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I’m always stunned to hear about a business that STILL hasn’t started to take advantage of email marketing strategies.

If you’re stuck for ideas on how to use email marketing to ramp up your profits? Here are 10 proven email marketing strategies to get you started…

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information — such as an authoritative eBook — will help them get to know and trust you. Once you’ve established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software… whatever you think your subscribers would like!

Email marketing strategy 2: Encourage repeat visits by announcing regular specials

Once you’ve started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site — and turn them into regulars who will buy from you again and again.

Email marketing strategy 3: Host “Customer Only” events

Suppose you own a restaurant, and you’ve been collecting your customers’ email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers — and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy 4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you’re a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy 5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they’re not expecting.

Email marketing strategy 6: Offer electronic “loyalty coupons”

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy 7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale — and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes — and the result was a direct profit of ,000!

Email marketing strategy 8: Encourage “Send to a Friend” referrals

Email is a great way to encourage referrals because it’s easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy 9: Deliver your product electronically

Suppose you’ve written a book and you’re currently selling paperback copies through your site for each. By creating a digital version of your book — which is WAY easier than you’re probably thinking — you can simply email it to your customers.

And since you won’t have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy 10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic — and just about everyone is — then you’ve got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you’ll be thinking of all kinds of new strategies yourself!

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Known Method – Secret Internet Marketing Tactics and Strategies

A few internet businesses products I can recommend:

Known Method – Secret Internet Marketing Tactics and Strategies
Learn Secret Tactics and Strategies of Successful Internet Marketing Millionaires So Local Businesses (or anyone) Can Dominate Page One Search Engine Results (Developed for Local Businesses – Perfect for Internet Marketers of all Levels) Packed with info
Known Method – Secret Internet Marketing Tactics and Strategies

Affiliate Organizer – Manage and Organize your Online Business
At last, fill in the blanks, click a button, and be reminded of every aspect of your Affiliate and Internet Business. Super Affiliates use it daily!
Affiliate Organizer – Manage and Organize your Online Business

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