In Aftermath Of Quake, A Local Group Is Delivering Much Needed Potable Water To Fellow Haitians

In Aftermath Of Quake, A Local Group Is Delivering Much Needed Potable Water To Fellow Haitians

Washington, DC-MD-VA-WV – From May 2006 up to before the earthquake hit, Dlo Pwop and Washington, D.C.-based partner International Action had jointly installed 140 chlorinators on water tanks in neighborhoods, schools, orphanages, and hospitals throughout Port-au-Prince, providing over 400,000 Haitians previously exposed to waterborne diseases like cholera, typhoid, hepatitis, and chronic diarrhea with a supply of clean, safe water.

However, Haiti’s public water network suffered extensive damage during the quake, and many Haitians still remain without a reliable clean water supply. After the quake, Dlo Pwop rented local water tankers, filled them from wells and chlorinated their contents, and distributed 90 truckloads-each carrying 3,100 gallons-of safe, potable water to the poorest parts of Port-au-Prince, including its largest slum, Cité Soleil. Community-based staff also conducted a quick assessment and identified undamaged water storage reservoirs and tanks throughout the city. Dlo Pwop is now leasing 24 private reservoirs, which on average can hold at least 3,000 gallons each. The group has negotiated with owners to fill the reservoirs and to distribute chlorinated water to local residents on a daily basis. This strategy will reach tens of thousands who would otherwise have no source of clean water to use.

Leading disaster response and humanitarian aid organizations including the Red Cross, Mercy Corps, and UNICEF have recognized water as the top priority in saving lives and preventing diseases following the earthquake. In the absence of potable water, there is a danger that earthquake survivors will resort to drinking water sources contaminated by human waste, garbage, or industrial byproducts.

While it will take time to repair Port-au-Prince’s damaged water systems, Dlo Pwop and International Action is securing an initial purchase of 34 larger tanks each with a 2,000-gallon storage capacity to replace those lost. Dlo Pwop/International Action is also developing a plan for rebuilding and repairing tanks and chlorinators destroyed or rendered unusable by the quake, in addition to adding water storage in neighborhoods currently without water tanks.

Dlo Pwop and International Action’s work is supported and warmly welcomed by CAMEP-the Port-au-Prince water department-and increased logistical support from the US military, humanitarian organizations, and private donors could greatly augment Dlo Pwop/International Action’s ability to provide clean water and save lives in Haiti today. Those interested in assisting these efforts can reach International Action at info ( @ ) HaitiWater dot org or (202)488-0735 dot Staff include Lindsay Mattison, Youngmin Chang, and Jeffery Sejour (Jeff speaks Creole) dot In Haiti, call Dalebrun Esther at (509) 554-5549 and (509) 3712-6918 dot Chlorinators are made by Norweco in Norwalk, OH, and chlorine tablets are made by Arch Chemicals in Norwalk, CT dot

Donations can be made through International Action’s website, www.HaitiWater.org.

Source:
http://www.1888pressrelease.com/in-aftermath-of-quake-a-local-group-is-delivering-much-need-pr-183059.html

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Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s surging digital economy.

Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.

”(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”

What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

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